Standard text ads are disappearing soon

Here’s why you need to rewrite your ads. Now.

9 Billion Search Ads Served Everyday

More searches are happening on mobile devices, yet search ads were
designed for desktop. Billions of ads are missing the mark due to
formatting, and Google’s doing something about it.

Optimized For a Mobile-First World

Google and Bing expanded text ads are optimized for mobile and offer
nearly 50% more space for ad copy, including bigger headlines and
extra characters to describe your products and services. Communicating
effectively with your audience has never been easier.

Out With The Old

Headline: 25 Characters
Display URL: 35 Characters
Description Line 1: 35 Characters
Description Line 2: 35 Characters

In With The New

Headline: 30 Characters
Headline 2: 30 Characters
2 Subdomains: 15 Characters each
Description: 80 Characters

BEFORE
AFTER

What You Need to Do Now

You have more space. Use it. Write longer ads and run A/B
tests with standard and expanded text ads
to maximize performance.

Get Started
 We would be lost
without Boost’s speed,
scale and high-quality
work.

Jake Hughes
Director of Paid Search, iProspect